Home Best Online Sports Betting Bonuses – Free Bets and Promotions Explored 2021 Enhanced Odds – Get More Value with Bigger Odds

Enhanced Odds – Get More Value with Bigger Odds

The best promotions are the ones that give you the most bang for your buck. So, when you’re looking for value, an enhanced odds offer will do the job. Enhanced odds are simple to understand, and you could get higher potential winnings because of them. In a nut shell, bookies will increase the odds of a specific market, allowing you to place a bet you want with better odds. Of course, as with all sports betting promotions – there’s more to it than meets the eye.

We’ve put together this handy guide to give you all you need to know about enhanced odds promos. If you’re new to online betting or are wondering what other promotions are out there check out our bonuses overview. If you’re ready to learn about enhanced odds then read on.

Top 5 Betting Sites for Enhanced Odds Promotions

The good news is that loads of online bookies offer enhanced odds promotions, and on a regular basis. It is one of the easiest promotions for them, and one of the most appealing to punters. Win-win. Loyal customers may be rewarded with enhanced odds on accumulator bets, or on special markets. Where new customers can take advantage of silly odds. We’ll go into each variation in more detail later on.

Our top five recommended bookmakers above take into consideration other factors. They all offer enhanced odds, but on top of that, they offer an all-round excellent betting experience. We’ve complied extensive reviews on each of the sites, looking at their customer service, market odds, payment options and more. Check out our best betting sites page and discover our other recommended bookmakers, and you could take advantage of a number of exciting welcome bonuses.

What are Enhanced Odds Promos?

They are exactly what the sound like. A bookmaker will boost the odds of a particular market or selection, meaning you get better odds for the bet you want. You may hear this as a price boost. Effectively they are the same thing with a different name. If we take the Premier League for example; let’s say Liverpool are playing Manchester United and the Reds are 1/1 favourites. A bookie will artificially increase the price to 5/4 (2.25) without altering other odds (most of the time!).

This means that I you were placing a £10 wager on Liverpool, your potential profit would increase from £10 to £12.50, without you having to do anything extra. Normally, there will also be no restrictions on your extra winnings, although as always – please read full terms of an offer before you accept it.

Enhanced Odds on Accumulator Bets

Quite often, enhanced odds promotions will be on a combination of outcomes, and rarely on a straightforward win. This sounds more complicated than it is. It simply means that you’ll get a boosted acca.

The bookmaker will make the selections and show the original price along with the price boost. For example, you would be offered; Manchester City, Manchester United and Everton all to win to zero was 7/1 now 8/1. You’re getting value for a bet without any extra effort. The only downside is that you can’t choose your own teams or the market – but hey, it’s something for nothing.

New Customer Enhanced Odds Promotions

Bookmakers may entice new players with a massive price boost promotion; sometimes referred to as crazy odds. This is because the price will be massively boosted. Furthermore, they pick markets that they expect to land to make it even more attractive. The bookie knows that they will make an initial loss from the offer (if it does win!) but it’s all about bringing in new players.

For example, let’s take 888Sport who often provide these types of offers regularly.


*Example offer – not live

Here they have enhanced the price of Watford to win to a massive 50/1 from 27/5 OR Liverpool to win at 6/1 from 4/9. The Reds were clear favourites so 6/1 is a fantastic price. Although, Watford to win at 50/1 is very attractive. Obviously, this is not the type of offer they can sustain to existing customers, but it’s a great way to get players through the door.

Are Enhanced Welcome Offers Worth It?

If you’re thinking there must be a catch, there usually is. BUT! It’s not as severe as you may think. In this particular offer, you place up to a £5 stake on either side. This means if you back Liverpool you would make a £30 profit if they win (or £250 if you go with Watford!).

£5 is the most you will be able to place on the market, and the other main restriction is that you will be paid the extra winnings in free bets. £5 at the initial odds of 4/9 pays £2.20 profit, therefore you would receive that in cash but the remaining £27.80 in free bets.

This takes some value away from the offer as you won’t be able to withdraw immediately. You will have to wager your winnings one more time before turning them into cash.

Furthermore, you will only be able to claim one Welcome Bonus. So, if you do accept a huge enhanced odds offer to remember that you are likely forfeiting the regular bonus. At the time of writing 888Sport, you could benefit from betting £10 and getting £30 in free bets. With this type of offer you have more freedom of where to spend your deal, so do bear that in mind.


William Hill Enhanced Odds and Bet Boost

One of the most well-known bookmakers in the UK is William Hill. As well as having a huge online presence, they also have numerous shops dotted around the country. Chances are you’ve come across them at some point!

As such a power player William Hill can regularly put out awesome offers that provide excellent value. These offers can, of course, include enhanced odds.

You may have heard of the William Hill Bet Boost which gives you the chance to pick your own markets to price boost. This is a unique feature that gives you more choice of where you want to bet. There are of course rules, such as needing to have a minimum of three selections in your acca. It’s not quite the same as what we’re discussing on this page but find out more about it on our dedicated William Hill preview.

On this page, we’re discussing the more straight forward enhanced odds, which William Hill do also offers. Similarly to their Bet Boost, they also offer unique versions of these. We’ve found this cool take on an enhanced odds promotion:


If you don’t already have an account with them, we recommend that you give them a shot. There’s a top welcome offer to take advantage of too.

Betting Offers with Paddy Power

Although they would like you to think of them as the mavericks of online betting, Paddy Power are one of the best around. The Irish bookmaker provides its players with an uber safe site to bet on and great offers to match.

We’ve been around the block when it comes to enhanced odds and we can tell you that Paddy’s boosts are amongst the most generous. Named the Paddy price boost They will go a bit higher than other bookies because, well, they can. It’s as simple as that, and it means more value for you.


This is another one of our highly recommended sites. Not only will you get regular, in fact, daily price boost on football and other sports you’ll be entertained with all the other fun aspects of the site.

How to Find the Best Offers

Search! You need to some good old fashion research to find an enhanced odds promotion, but it’s usually worth it when you find it. Our recommended bookies above all excel at these types of promotions which is part of the reason we like them.

It should be noted that enhanced odds don’t hang around forever and that no two bookmakers will likely have the same offer. Because of that, it can be an idea to have a few bookies to be able to bet with. Therefore, signing up with several could work to your advantage. Bear in mind you’ll also be able to grab a welcome offer when you sign-up.

Enhanced Odds and Betfair Sportsbook – The Perfect Pair

Betfair Sportsbook is one of the old-timers in the gaming world. It has a fantastic reputation within the industry, not only because it provides a safe betting platform or its wide range of competitive odds, but it’s regular promotions too.

If you head to Betfair at any time, you’re pretty much guaranteed to find some sort of enhanced odds offer. You’re under no obligation to place these bets, and some will be more appealing than others.


As discussed above, enhanced offers (not the welcome offers) will tend to be on more than one outcome landing. We’ve looked at what offers are on today, and there are tons. What’s more, is that they will also show you upcoming enhanced odds on the right-hand-side of the page which is a really cool touch. The boosts aren’t as generous as the crazy welcome offers, but they do provide value.

If you’re looking to sign-up with a bookie that offers enhanced odds regularly, the Betfair might just be the choice for you. You can also claim their epic Welcome Offer of up to £100 in free bets if you’re a new player. Find out more about Betfair with our review.

Can I Place These on Mobile?

You’ll be glad to hear that we didn’t find any instances of not being able to take advantage of an enhanced offer from our mobile. All of our recommended sites allowed promotions to be placed from mobile as well as desktop. On top of that, we even found a couple that were ONLY allowed on mobile devices. This is why it’s so important to read terms of offers as little things could throw you off and you wouldn’t want to miss out.

Find out more about the advantages and disadvantages of betting from your mobile with our handy guide.

Football Betting Enhanced Odds

Enhanced odds are by no means exclusive to football. These are popular promotions for most sports including horse racing, cricket, snooker and more. This is because it’s a very simple concept that allows bookies to provide attractive odds.

In terms of football, they can be used in a number of ways. We’ve gone through those above with real examples from top bookies. There are welcome enhanced odds and those available to all punters. Accumulators or combination bets are the most common by some distance and if you fancy the look of it, you’re guaranteed to be getting value.

Existing customer enhanced offers are in most cases paid in cash for football betting. Of course, double-check but this is a real selling point for us. It means that the price you see, although artificial is what you’ll get paid out at.


  • Excellent value
  • Regularly offered
  • Great odds, especially for new customers
  • Straight forward to understand


  • Maximum bet amount
  • Country restrictions may apply
  • Deposit Methods
  • Variable pay-out method (ie not always cash)
  • Not around for Long
  • Can’t choose markets yourself

Enhanced Odds Promotions in a Nut Shell

If you’re the type of punter that likes no-fuss enhanced odds deals could be just the trick for you. What you see is what you get. This is what sets enhanced odds promotions apart from others such as Risk-Free Bets or even Free Bets. You’re able to withdraw your winnings when you want them without having to jump through any additional hoops.

Enhanced Odds FAQ’s

🥇 Q: What are enhanced odds?

A: These are betting odds that have been artificially inflated by bookmakers. They are a type of betting promotion and offer punters better prices than the normal market price.

✅ Q: Do all bookies offer enhanced odds?

A: We can’t speak for all bookmakers, but in general yes. Our recommended bookies certainly do in some capacity with Betfair, bet365, and William Hill leading the way.

⚡ Q: When are enhanced odds online?

They are usually pretty time-sensitive and will appear on the same day as the event the odds are on. Enhanced odds can also change, so don’t be surprised to see odds shorten as kick-off gets closer.