Home Best Betting Sites UK – Best Odds, Markets, Offers and More William Hill Review – A great online experience with an established bookmaker

William Hill Review – A great online experience with an established bookmaker

William Hill are a bookmaker with a long history of operating in the UK and around the world. Originally founded in 1934, the company have grown to one of the most recognisable gambling brands on the planet with over 16,000 employees and over 3,200 high street shops.

In recent times William Hill have taken huge steps forward in their online business. Now the bookmaker has an app that can rival some of the best in an industry that is increasingly focused on mobile experience. Innovative promotions, a generous signup offer and much-improved website make them a logical choice for the internet bettor.

Their sponsorship deals currently include partnerships with Chelsea, Tottenham and the Scottish national football team. The bookie also has ongoing deals around Anthony Joshua fights, the World Darts Championship and several high-profile race meetings including the Ayr Gold Cup festival.

William Hill new customer offer – Bet £10 and get £30 in free bets

William Hill WO 01/12

William Hill's welcome offer should appeal, regardless of your bankroll size. It's generous in terms of a monetary amount and easy to understand with no complicated rollover requirements.

Customers in the UK and Ireland can sign up for a new account using promo code P30. This will ensure you’re eligible for the Bet £10 get £30 in free bets offer. Make a deposit with a debit card and place your first £10 sports bet at odds of at least 1/2 (1.50). This low odds requirement means the offer is very flexible. Furthermore, getting two £15 free bets after just one selection is one of the more generous offers currently on the market.

Some deposit methods are excluded. For William Hill this includes Entropay, Paypal, Neosurf, iDeal, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay and William Hill PLUS Card. These solutions are still available to use on the site but not initially if you’d like to claim up to £30 in free bets.

Your first cash bet can be on any sportsbook market as long as the minimum price requirement is met. If you want to place an each-way selection, it must be at least £10 each way to qualify for this offer. This ensures the “win” half of the wager still reaches the minimum stake of £10.

Two £15 free bets will then be added to your account. Add a selection to your bet slip and you’ll see a drop-down menu of all the available free bets you can apply. They can be used on any sportsbook market with the exception of system, lottery and tote selections. Free bets are valid for 30 days so there’s plenty of time to decide how to use them.

How do I claim William Hill’s new customer offer?

  1. Sign up for a new account using promo code P30
    Make a qualifying deposit of at least £10.
  2. Place your first £10 bet on any market with a minimum price of 1/2 (1.50).
  3. Each way bets must be £10 each way in order to qualify.
  4. Two £15 free bets will be added to your account.
  5. Add a selection to your bet slip and select the free bet you want to apply from the drop-down menu.
  6. Use any free bets within 30 days.

Welcome Offer – Significant terms and conditions

  • New online customers only
  • Minimum £10/€10 stake. Win only
  • Minimum odds of 1/2 (1.50)
  • Free bets paid as 2 x £15/€15
  • Free bets 30-day expiry
  • Deposit method, free bet, player and country restriction apply

Full terms and conditions apply. 18+ www.begambleaware.org #ad

Golden Goal, bet boosts and enhanced accumulators – Get great value with William Hill’s existing customer promotions

Football bettors will find themselves at home with William Hill. Recently the company have stepped up their existing customer offers significantly across multiple sports including cricket and horse racing too. In 2018 the bookmaker gave away over £100m in free bets and bonuses to their customers. Here’s a look at what you can expect once you’re registered for an account and claimed £30 in free bets as part of the welcome offer.

Accumulator and Racing Bet Boosts

William Hill Accumulator Bet Boost

Accumulator backers can get a bet boost on trebles and above. This applies to all sports except horse racing and greyhound. Add three selections into your bet slip and get the option to boost the odds significantly before placing your wager. Each customer can claim one bet boost per day with a maximum stake of £20.

Although horse racing is excluded from the multiple bet boost criteria, William Hill customers can claim three individual bet boosts to use on racing singles each day. These work in the same way, increasing the odds on a particular selection. They are valid up to a maximum stake of £20 for win bets, or £20 each way.

What is William Hill’s Golden Goal offer? How does it work?

William Hill were the first online bookmaker to introduce the Golden Goal concept. The premise is simple. Place a pre-match single bet on either team to win in a selected match. If your chosen team scores the first goal of the game, you’ll be paid out in cash, regardless of the result. Even if they don't go on to win the game.

For example, if the team you backed opens the scoring but goes on to lose or draw, your bet will be settled as a winner regardless. The current maximum stake is £25. Full terms and conditions apply. Be sure to stay up to date on the latest Golden Goal matches via the William Hill site or here on Premier League Press.

Is William Hill safe and trustworthy?

As you’d expect from an online gaming company, protecting customer data is very important, especially when it comes to financial transactions. There’s 128-bit SSL encryption in place on the William Hill site. This protects sensitive information when it is being passed from customer to operator and back again so players can feel safe about giving their details.

William Hill’s trustworthiness took a hit in 2019. The company was fined over £6 million by the UK Gambling Commission. This came after they failed to properly check several large deposits that were later linked to criminal activity.

With increased scrutiny placed on providing responsible gambling, the company have several measures in place to protect customers at risk. Players can restrict access to certain types of betting or place limits on their accounts. This ensures that bettors only risk what they can afford. Timeouts can allow players to take a break of between one and six days while self-exclusion blocks any access from six months to five years.

Where is William Hill licenced to operate?

William Hill are licenced to offer gambling services in multiple regions with different authorities. These include the Gibraltar Gaming Commissioner (RGL no. 034 and 042) and the UK Gambling Commission. The company has had a land-based sportsbook operation in Nevada since 2012 under the William Hill US brand. This has been expanded to include mobile betting after the PASPA ruling was overturned in 2018. Following the decision, William Hill has expanded their operations in several other US states including Delaware, New Jersey, Iowa and Pennsylvania.

A great selection of markets, enhanced odds plus limited live streaming

As one of the most recognisable names in betting, you’d expect William Hill to provide a wide range of markets online. They don’t disappoint. The number of markets on high-profile events is staggering. Top-level football matches regularly have over 280 markets available. There really is something for everyone. Combined with some of the most innovative promotions on the market, William Hill are a very solid choice for sports bettors.

Customers can request #YourOdds selections to be priced up via social media. This allows multiple bets from a single match to be included in one selection. Examples could include combining total goals, both teams to score, goal scorers and corners. Simply tweet the @WilliamHill account with your requests.

A new development is the option to build your own #YourOdds selections for big football matches. However, at the moment this functionality is very limited and doesn’t include many markets. It may well be of use, but further options need to be added before it can be considered a competitor to the more established Bet Builder options available on the market.

Do William Hill have enhanced odds?

William Hill Daily Enhanced Odds

There are plenty of enhanced odds for William Hill customers. Selected prices are boosted daily and available via the homepage of the website or app. They're visible as soon as you log in so you won't miss them. They focus on the most high-profile sporting events of the day, whether it be football, horse racing, tennis, cricket and more. If these aren’t to your taste, the bet boost functionality allows customers to build your own enhanced odds.

There are also Flash Odds on offer. This is where William Hill offer selected enhanced prices with limited availability, holding the boosted odds until the maximum liability on that offer has been reached. These can be accessed by desktop or mobile apps. Regularly Flash Odds periods are on a Friday evening, boosting prices ahead of the weekend’s biggest events.

Live streaming at William Hill – Everything you need to know

William Hill offers a range of events on their live streaming service. Football, tennis, snooker, and cricket are all included. The football offering isn’t as wide as some other major bookmakers though. When we contacted William Hill to ask which competitions were available, they told us it was based on a trading team decision and couldn’t confirm them in advance. Based on our previous experience there is some top-level football on offer but there is currently no page that contains a schedule of events we can reference. If this changes, we’ll be sure to update our review accordingly. For now, you can see which matches are available on live streaming by looking for the TV symbol next to the event, either pre-match or in-play.

William Hill In-Play and Enhanced Odds

There’s no need to place a bet on a particular event in order to watch. Live streaming is available to those with a funded or active account. Essentially, customers must have a positive balance or have placed a wager in the previous 24 hours. If either of these conditions are met, they’ll have access to all live streaming events with the exception of horse racing and greyhounds.

Racing is treated differently. In this instance, a bet is required to watch a specific race. Currently, William Hill requires the UK and Irish customers to place a minimum wager of £1 in order to watch a race live.

William Hill – providing a highly-rated mobile app for Android and iOS devices

Punters are increasingly turning to bet on their mobile devices. William Hill offers apps to both iOS and Android users. The latest versions are slick and easy to navigate. It’s clear to see that the bookmaker has made great strides in this department and now have a product to rival some of the best on the market.

At the time of writing the iOS version has an average rating of 4.6 out of 5 after over 15,000 users had their say.

One slight negative is the prominent cross-promotion of casino games such as roulette in William Hill’s dedicated sports betting app. It takes up quite a bit of prime real estate that could be better utilised.

A wide range of deposit options at William Hill including debit cards, Neosurf and Bank Transfers

Whichever method you want to use to get money in and out of your William Hill account, they have you covered. From the traditional debit card transactions through to e-wallets such as PayPal or alternative methods such as bank transfer. However, UK customers can't use Skrill or Neteller at the time of writing. There are high maximum deposits and low minimum withdrawals for all accepted options. These vary by method of course, but all bettors should find them suitable.

Make deposits and withdrawals using PayPal at William Hill

PayPal is a popular payment method with the online gambling community. It is widely accepted and allows bettors to have flexible and instant access to their funds. William Hill welcomes PayPal payments with a minimum deposit and withdrawal of just £10 in the UK. Deposits are processed instantly and withdrawing funds takes just one working day. This is faster than other methods by some distance. Customers from Austria, Finland, Ireland, and Sweden can also use PayPal at William Hill.

Payment methods accepted at William Hill

Payment Method Min Deposit / Min Withdrawal Withdrawal Time
Debit Card £5 / £5 1-3 Working Days
PayPal £10 / £10 1Working Day
Bank Transfer £25 / 25 5-10 Working Days
Trustly £5 / £5 5-10 Working Days
Paysafecard £25 / £25 5-10 Working Days
William Hill Cash Direct £10 / £10 Instant

Get even more control over your bets and payments with William Hill Plus

William Hill Plus is a card that allows customers to link their online accounts with wagers placed in shops. One of the main benefits includes being able to cash in bets placed in a shop via your mobile device.

Players can also transfer online funds from their William Hill account to be withdrawn in shop. Depending on your access to a physical location this may be quicker and more convenient than waiting for a withdrawal to be processed.  There are also free bets and regular offers for those that are registered with the William Hill Plus scheme.

An enjoyable in-play betting experience with William Hill

These days, the options are only just beginning when the match gets underway. William Hill offer a great in-play betting experience for their customers. Not only are there hundreds of markets available but stats are provided on a wide range of events. Football bettors can see key events such as corners, free kicks, and possession for each team. This should allow those following the action to stay up to date and could help inform potential betting decisions. As with all in-play information these statistics are subject to a delay but they are a great way to stay up to date with your selections.

Live streaming adds another dimension to the in-play experience at William Hill. Should the event you’re interested in be included, you can watch the action on the event page. This is a great way to follow the latest sporting developments, even if you’ve not placed a wager on the event in question. Want to know which events are available to view? Just look for the TV symbol, this denotes that live streaming is on offer in your region.

Do William Hill have a VIP program for sports bettors?

Despite having transparent VIP programs in place for their poker and casino clients, William Hill don't make their sports betting offering the public. As with most bookmakers, there's likely to be a system in place for those with bigger bankrolls who are considered VIP players. If more information becomes available we'll be sure to add it to our review.

At the time of writing, William Hill doesn't have a loyalty reward system in place for sports bettors. There's no free bet club but their promotions are such that players may find more value in bet boosts, Golden Goal and loss rebates than an occasional free bet. This is a matter of personal preference though and certainly shouldn't discourage anyone from giving William Hill a try.

Live chat, email and telephone hotlines – a range of ways to contact William Hill

Should you run into any problems, or have a question, William Hill have a host of methods for getting in contact. The easiest and quickest route is the live chat service. It’s available via the help section. The agents are generally helpful and fast to respond although waiting times can be tiresome. It’s worth noting that the company operates some of its customer services from Sofia, Bulgaria. This means there are multi-lingual agents available to help with any queries from players around the world.

Email support is available via the help menu too. Response times are relatively slow, especially compared to live chat. There are dedicated phone numbers should that be your preferred method of contact. Here are the numbers that you’ll need for sports betting queries. Calls to the UK telephone number are now free, including those from mobiles.

UK: 0800 0856 296

International freephone: +800 3551 3551

Twitter users can submit questions to the @WillHillHelp handle. Remember, never submit personal information such as your name, address or account details in a public tweet.

Get up to £30 in free bets when you join William Hill

New William Hill customers in the UK and Ireland can claim up to £30 in free bets when opening an account. Use promotion code P30 when signing up. Make a qualifying deposit and place your first sports bet of at least £10 at odds of 1/2 (1.50) or bigger. Two £15 free bets will be added to your account once the initial bet has been made. Use these within 30 days to ensure they don’t expire. Full terms and conditions apply. 18+ begambleaware.org


  • Generous welcome offer
  • Innovative promotions, especially for football bettors
  • Impressive apps for iOS and Android
  • Wide range of sports across different markets


  • E-wallets excluded from the welcome offer
  • UK customers can't use Skrill or Neteller
  • Live chat agents can be slow to respond
  • No listing of what's available on live streaming

Frequently Asked Questions

✅ Q: Does William Hill have cash out?

A: Yes, William Hill offer cash out on single and multiple bets. Check the “Open Bets” section of their website or app to see bets that are eligible for cash out. There, you'll see the returns available on your current selection.

✅ Q: Can I collect online winnings from a William Hill shop?

A: Customers can use their Plus Card to collect online gambling winnings in any William Hill shop. Simply take your William Hill Plus Card and a form of photo ID such as driving licence or passport into your chosen location.

⚡ Q: Does William Hill have live streaming?

A: William Hill offers live streaming across multiple sports. These include football, tennis, cricket, and snooker. At present, there is no way to find out which football matches will be broadcast via the live streaming service. Customers can see which matches are included by looking for the TV icon next to the event name either pre-match or in-play. Live streaming (excluding horse racing and greyhounds) is available to bettors with a funded or active William Hill account. Geo-restrictions may also apply.