Home Best Betting Sites UK – Best Odds, Markets, Offers and More SportNation – An innovative bookmaker that still has some work to do

SportNation – An innovative bookmaker that still has some work to do

SportNation is a relatively new kid on the bookmaking block but they offer a very solid service to online bettors. Initially launched as Bet on Brazil, they rebranded in the summer of 2017. The move has seen the company have a wider appeal than they did previously. As much as some people love Alan Brazil – the former footballer and radio host – the new incarnation has allowed SportNation to expand their offering significantly. They cover all the usual sports from football and horse racing to beach volleyball and cycling.

The sportsbook operation is run on SBTech technology and the company is part of Argyll Entertainment. That’s the same company that own RedZone Sports – who primarily focus on US Sports – and GiveMeBet.

With a solid overall experience, we’re confident that bettors will like what they see at SportNation. The company recently won Innovative Operator of the Year at the EGR Awards demonstrating their commitment to doing things a little differently in the gaming industry.

Welcome Offer – Up to £50 in Free Bets


SportNation is offering new players the chance to grab up to £50 in free bets.

You'll need to place five pre-defined bets in order to rack up the full £50 in free bets. They are paid out when the qualifying bet is settled, so be mindful not to place ante-post bets. Furthermore, you will have 30 days to claim all of them.

How do I claim the SportNation new customer offer?

  • Open a SportNation account using one of our links

 Place the 5 specified bets:

1. £20 on a single and get a £5 Free Bet
2. £20 on a double and get a £5 Free Bet
3. £20 on a treble and get a £10 Free Bet
4. £20 on a 4-fold and get a £10 Free Bet
5. £20 on a 5-fold+ and get a £20 Free Bet

There is no wagering required on the free bets, but there are some key terms to consider.

Welcome Offer Significant Terms and Conditions

  1. New UK customers only
  2. Place the 5 specified bets to earn Free Bets
  3. Each leg must have minimum odds of 1.8 (4/5)
  4. Applies to bets on sport only
  5. Valid once per customer
  6. Free Bet valid for 7 days
  7. Free Bet max winnings is 20x Free Bet stake
  8. Offer valid for 30 days after registration with SportNation
  9. Free Bets must be accepted in popup messages once their qualifying bets have settled
  10. 18+ begambleaware.org #ad

Early payouts, free bets and exclusive offers – what existing customer offers do SportNation have?

As with most online bookmakers, there are a few offers available to existing customers at SportNation. Some of which you might not have seen anywhere else before.

Free bets, enhanced odds and ticket giveaways – SportNation’s WhatsApp Service

SportNation’s innovation isn’t just on their website. Customers can opt into a dedicated WhatsApp service. It’s free to join once you’ve registered for an account. Bettors will get exclusive offers such as free bets and enhanced odds throughout the week. There’s no obligation to bet any of them of course, but it’s a great way to stay up to date with the latest promotions.

Don’t like what you see? Simply message them back with suggestions for markets or odds you want using #WHATPRICE and they’ll give you tailored odds based on the suggestions.

There are ticket giveaways too. That’s another great reason to ensure you’re on the list. Especially as it’s completely free. If you no longer want to receive messages it’s easy to opt out.

This is just one example of how SportNation are attempting to offer players a different online gaming experience that they might have experienced elsewhere.

How do I join SportNation’s WhatsApp Service?

  1. Add “SportNation” as a contact in your phone. The number is +447898 444444
  2. Send a WhatsApp message containing your Username e.g. JohnSmith1991
  3. You’ll be added to the service
  4. SportNation will send around 3-4 messages per week
  5. Messages will contain free bet offers, enhanced odds and other promotions
  6. To opt-out just send “stop” at any time and you’ll be removed from further communications

First 5 – Early goals mean guaranteed payouts

Each week SportNation specify several games as part of their First 5 promotion. The premise is simple. Place a pre-match single bet on either team in the win-draw-win (1×2) market, up to £250. If your team scores first within the first five minutes of the match, you’ll be paid out as a winner, regardless of the result. This way, you can sit back and enjoy the game not worrying about your side if they throw away an early lead. Goals up until the game clock shows 4:59. Winnings are paid in cash, not free bets.

Check out the First 5 promotion page for which games are included this week. Alternatively, look for the stopwatch symbol on the fixtures page. If the icon is showing, it means the offer is available on the match in question.

How safe is SportNation? Can I trust them?

SportNation take the safety and security of their customers very seriously. Regulated by the United Kingdom Gambling Commission, they are required to include features like SSL encryption onto their site. This ensures that communication between players and bookmakers remains secure.

The UKGC licence for SportNation is held under parent company Argyll Entertainment AG. Being licensed in the UK is a comforting sign for customers. There are plenty of regulations put into place that operators must abide by. What’s more, these have been tightened up in recent years.

There are plenty of responsible gambling measures in place should players feel the need to use them. These include a reality checkbox that pops up to let you know how long you’ve been active. There’s a gambling self-assessment too so customers can assess their betting by answering multiple-choice questions. Other tools on offer include time-out periods of between 12 hours and a month of self-exclusion.

Get a well-designed sports betting experience with SportNation

SportNation Football Odds Desktop View

SportNation doesn’t have the household appeal of more established bookmakers but the sports betting experience is very good. Firstly, there are a wide variety or markets listed. The average Premier League game has over 150 different betting options with all the most popular options covered. They are organised by type so it’s easy to find what you’re looking for. Whether it’s goals, card or corners, the odds are just a click away.

One of the nice touches on the SportNation site is that they provide a robust stats service alongside each market. This gives bettors information about specific form trends in relation to the market in question. For example, you can see the expected win probabilities between two teams, when they’ve scored their goals and head-to-head records. This is available across different sports including cricket, NFL and tennis. Horse racing has been well designed too, albeit there isn't the option to watch races as you might find with some bigger name operators.

A slight negative is that when you add multiple selections to your bet slip, the accumulator option isn’t the first that’s displayed. Finding this option can take a little bit of scrolling through the various potential wagers. It’s not a huge issue, but when someone is adding four or five markets to their bet slip it would make sense if the acca price was the first to be displayed as opposed to singles and doubles.

SportNation – A mobile app in need of some work

Here at Premier League Press, we test every sports betting app for our reviews. This ensures our opinions are up to date and honest.

Sadly, the current app from SportNation simply can’t compete with some of the market leaders. The latest iOS version doesn’t appear to be optimised for an iPhone XR screen. There is some background visible at the top level with the front-facing camera.

The basic functionality is there, mirroring the experience of the website. You’ll get access to the same number of markets although they feel slightly more cluttered on the app.

Enhanced odds and all the promotion pages are included so you won’t miss out on any key betting features by using SportNation on a mobile device. The mobile web version of the site appears not to have some of the design issues, so that is a viable alternative for players to use on the go.

Some of the mobile-specific features you’d expect such as FaceID haven’t been added though. That leaves this app some way behind the competition.

A wide range of payment options but minimum deposits are larger than normal for some methods

All the main payment methods are accepted by SportNation. Debit cards as welcomed with low minimum deposit amounts, as are Trustly and Boku. PayPal and Skrill are also available although players need to deposit or withdraw at least £50 in order to utilise the e-wallets.

There are no fees to withdraw funds via any method although they may be applied in the event of what SportNation call “excessive transactions”. The bookmaker aims to process all withdrawals within 48 hours of them being requested. However, this doesn’t include weekends and bank holidays and that can delay things. From there, customers should see their funds returned in up to 5 working days.

SportNation accept PayPal for deposits and withdrawals

PayPal has long-been the e-wallet of choice for the online bettor. As such, it’s great news that SportNation accepts PayPal and welcome players to use it on their site. What’s more, customers can claim the welcome offer when depositing via PayPal although accounts must be topped up with at least £50 to use this payment method. The same threshold applies to withdraw funds.

Payment Methods available at SportNation

Payment Method Minimum Deposit Minimum Withdrawal
Debit Card £10 £20
Trustly £10 £20
Boku £10 N/A
Skrill £50 £50
PayPal £50 £50

Get a top-class in-play betting experience with SportNation

With the growth of in-play betting, it’s important to know how your bookmaker of choice stack up. The answer for SportNation is very well indeed.

There are dozens of markets available for customers to pick from across a range of sports. Not only are a selection of the pre-match options available in-play but they also provide Fast Markets. These are wagers specifically designed for an upcoming time frame. Think we’ll see a corner, goal or free kick in the next 5 minutes? There’s the option to wager as such.

The in-play visualizations are very slick, keeping customers up to date with the state of the match. Everything from who has possession and where they are on the field to when a teams’ last shot on target was. Not everyone will be interested in this level of information but it’s good to know it’s there should you need it. While the general betting experience is a good one, it's worth noting that there is currently no live streaming available.

Loyalty Program – Get free bets based on how much you wager at SportNation

There’s an interesting loyalty program for SportNation customers. Each time you place a bet, you’ll earn Reward Points, which are clearly visible in the relevant section of the site. The more you play, the more points are built up in your account.

These can be traded in for free bets ranging from £1 to £500. One you’re ready to cash in your points, just add the desired free bet to your cart on the Rewards page and exchange them.

SportNation Free Bet Levels Rewards Club

This is a refreshingly honest approach from SportNation and allows players to see their progress in real-time.

Some bets are worth more reward points than usual. This means players can earn free bets more easily and is well worth considering. At the time of writing, in-play wagers on several top football leagues earn double points. This includes bets on the English Premier League, Spanish La Liga, Italian Serie A, French Ligue 1 and German Bundesliga 1.

Rewards Plus – What to expect from SportNation's VIP Program

If you’re a VIP player at SportNation, there’s an entirely different setup. Unlike some other operators, they’re upfront about what’s on offer. Usually, you’re personally invited to participate by an account manager but anyone can apply to be part of the program. Email rewardsplus@sportnation.bet

Should you be accepted into the VIP Club, there are a whole host of nice touches. They include exclusive invitations to sporting and hospitality events such as Premier League games, the Cheltenham Festival and Wimbledon. Therefore, it is definitely worth it.

SportNation VIP Program Rewards

SportNation can tailor bonuses and offers to their VIP customer base, allowing them to make the most of their betting. There’s also an Account Manager on hand for direct communication and a dedicated WhatsApp channel for those that qualify for this status.

Finally, customers can expect faster withdrawals than usual via their Account Manager.

Customer Support at SportNation

There’s an in-depth Frequently Asked Questions section which should help with most queries that SportNation customers have. Some answers are simple one-line clarifications. Others are detailed breakdowns including images. At the time of writing this review, there are 62 questions answered. These are broken down by categories including deposits and withdrawals, rewards and responsible gambling.

SportNation offers a Live Chat service where customers can speak to a member of staff directly. They were helpful and knowledgeable when we tested them during a busy sporting day. The average response time was 3 minutes. While this isn’t bad, it could be faster to allow issues to be resolved in a timely manner. The main issue with the Live Chat option is that it’s only available between 12 o’clock and 10 pm. Coverage is 7 days a week but with sporting events happening all the time, this gap in service isn’t ideal.

Email support is available via help@sportnation.bet with the bookmaker aiming to respond within 48 hours. There is no telephone support which is usually an option should customers prefer it to contact their bookmaker of choice.


  1. Clear, honest loyalty system for players
  2. Valuable VIP program with transparent rewards
  3. WhatsApp service offering existing customer offers
  4. Helpful stats built into the betting experience next to relevant markets


  1. Live chat isn’t available 24 hours a day and response times can be slow
  2. No telephone support option
  3. Mobile app needs work
  4. No Live streaming on offer
  5. £50 minimum deposit and withdrawal for PayPal and Skrill payments

Frequently Asked Questions

✅Q: Is SportNation’s WhatsApp service free?

A: Yes, the service is free. Simply send a WhatsApp message containing your username to +447898 444444 to join

🥇 Q: Do SportNation accept PayPal?

A: Yes, SportNation accepts PayPal transactions. Players can deposit and withdrawal funds from their account using this method although there is a £50 minimum on each transaction.

⭐ Q: Do I need a promo code to join SportNation?

A: Anyone looking to claim the current welcome offer of a 50% deposit bonus up to £125 should use code SNWEL125M when making their deposit.