Home Best Betting Sites UK – Best Odds, Markets, Offers and More Best New Betting Sites UK – Updated 2021

Best New Betting Sites UK – Updated 2021

If you’re looking for a new betting site, you’ve come to the right place. We’re passionate about betting on sports and have run the rule over new bookies in the UK.

So, what do you need to know about new betting sites? That is the question we aim to answer on this page.

Top 4 New Betting Sites UK 2021

What to Know About New Betting Sites

Once you've picked a new betting site that you like the look of, there a couple of factors to consider. The number one is checking that it is a safe, licenced online bookie. Then you can get on to the fun stuff.

New Betting Sites Free Bet and Sign-up Offers

If you're thinking of claiming an offer for new customers, it's important to be aware of what's required to claim it fully. Check for:

  • 🤔 Is it related to your first deposit?
  • 💵 Are there payment method restrictions?
  • ↕️ Min/max deposit amounts
  • ↕️ Min/max odds
  • ⏲️ Time Limit
  • Wagering requirements
  • 🚫 Other exclusions

This will ensure that you avoid any disappointment if you fail to meet the criteria.

Betting Odds With New Bookies

Getting value is important when it comes to betting odds. It's no different than other industries in that sometimes you have to shop around for the best deal.

Often punters will stick with their online bookie through loyalty, but we recommend having a couple of accounts open. This is because no one bookie will be the top price on every market. Therefore, by having a choice of a bookmaker, you can pick the higher odds. 

New bookies fall into the same category as the rest. But! In normal markets, their overground might be slightly higher than established brands.

This means they add slightly more margin into the book as they aren't as prepared to cover losses as the big boys. In saying that, they still tend to be very competitive.

New Online Bookies Features

New bookies tend to go for a more basic approach when they launch. Simply because doing the small things right is the key to a successful betting site.

Extra features such as cash-out, live streaming, and having a solid betting app have become common for the established brands. Most (not all!) new betting sites still have a bit of catching up to do in this area.

This is how our top five recommended new sites perform with features:

Site Cash-out Live Streaming Betting App
NetBet ✅ (Android)

The Latest Betting Sites Offer Exciting Promotions

Loyalty bonuses and regular promotions are commonplace with both established and new betting sites. Operators know this and plenty of them have their own bonus or loyalty schemes in place.

Online gambling sites hitting the market for the first time tend to reward regular activity. It's not always about new customers. Conditions are in place of course, but if these schemes suit your normal betting patterns you can get extra perks.

VIP Deals

Although VIP programs are sometimes offered too, you don’t have to be a high roller to get your share of benefits. New bookmakers know that it's a competitive market place and customers don't always stick with one account.


How to Pick a New Betting Site

There a few simple questions to ask when deciding whether to join a new betting site. But the good news, you should be able to decide quickly. We recommend you consider:

  1. 🎁 Welcome Offer – What kind of offer is it?
  2. 💵 Banking OptionsWhat payment methods are available?
  3. Bonuses  – Are there promotions for existing customers?
  4. 🥇 Competitive OddsDo the odds seem reasonable?

All our dedicated review pages cover these key topics and more. There are plenty more factors to consider, but if these four look good – then you could be on to a winner.

Latest Betting Sites – On The Move

As the popularity of mobile betting grows, how good an online bookmakers’ app is could be a huge part of someone’s decision to choose them. This is especially true of new customers on the lookout for the best betting experience.

Whether you’re an iOS or Android user, new betting sites can provide a great offering in this area. The downside is that the app may not launch at the same time as the desktop, but it's usually worth the wait.

Football Statistics To Help with Your Research

Want some useful information to help with your betting research? Look no further than your new betting site of choice.

Even new bookmakers often have free resources when it comes to form and trends for major sports like football. Because these are often provided by a specialist, third party company you can expect similar coverage from new betting sites as you’d find with their more established competition.

> Back to top new betting sites list

New Betting Sites  Pros and Cons

There are plenty of pros and cons to consider when looking at new betting sites. They’re often focused on the mobile experience, leading to great apps for smartphones and tablets. But there are of course many other factors at play.


✅ An innovative approach with new features

✅ Often focused on the mobile experience

✅ Valuable welcome bonuses for new customers

✅ Can have loyalty bonuses or free bets in place

✅ Often regulated by the same gambling authorities as established sites


❌ Can have lower betting limits or higher margins on markets

❌ Withdrawals likely slower

❌ Number of markets could be lower for some events

❌ Customer service may not be available 24/7

❌ Unlikely to have Live Streaming on Football and other sports

Live Odds On New UK Betting Sites

With live or in-play betting becoming a huge part of the online gambling landscape, it’s good to know you have this option.

The good news is that live odds are now one of the very basic expectations of even new betting sites.

This way, you’ll have the opportunity to place bets while the action is unfolding.

22Bet in-play

New Betting Sites Payment Options

Although the range of payment methods available with new betting sites might not be as wide as some operators, you can expect the main options to be listed. These usually include:

  • Debit cards
  • PayPal
  • Skrill
  • Neteller

Withdrawal Times May Be Slower

Some betting sites offer near-instant withdrawals on popular payment methods. One minute you’re selecting how much of your bankroll to withdraw and the next it’s in your chosen bank account or e-wallet.

With new bookies, this is unlikely to be the case. They usually don’t have the technology to make these instant transactions. Instead, your funds will be processed in a few working days.

Using PayPal With New Bookies

Many new betting sites include PayPal as one of their leading payment methods and this is great to see. For some, it’s also appealing not to have to link your debit card details directly into a betting site.

PayPal allows you to operate this way and still have flexible access to your funds. As always, it’s worth checking to see if your choice of deposit method affects the ability to claim any welcome bonuses or free bets before registering.

Can I Trust New UK Betting Sites?

Trust, as we've mentioned is key when choosing to gamble on a new betting site. The good news is that with just a few simple questions, you're likely to know whether or not the online bookie is trustworthy or not.

New betting sites quick checklist:

  • Does the bookie hold a license? Is that license a reputable one?
  • Are there varied/legit payment methods to choose from?
  • Is the welcome offer too good to be true?
  • Are the terms of the offer clear and concise?
  • Are there reasonable customer support channels?
  • How long does it take for withdrawals to be processed?
  • What responsible gambling measures are in place?

One of the primary areas to consider with brand new betting sites is where they are licenced.

Although nothing is 100% guaranteed in this day and age, knowing an operator has a licence to operate from an established regulator, or several of them, is a big vote of confidence.

Customer Service Channels

All firms will have different forms of customer service on their site. Often this comes in the form of a dedicated email hotline or Frequently Asked Questions area.

Site Live Chat Email Phone


A live chat service is common with bookmakers of all sizes but it’s unlikely that this will be available around the clock when it comes to new betting sites. Agents are often available throughout the most popular hours in the UK and around major sporting events.

What UK Sports Can I Bet On New Betting Sites?

New betting sites have a huge range of sports available to bet on. In order to enter the UK market, an emerging bookmaker will often list hundreds of events each week in their sportsbook.

The most popular options like football, horse racing, golf, and cricket will be catered for our course. The options don’t end there though, you’ll often find dozens of other sports with new operators. These regularly include:

  • 🏒 Ice Hockey
  • 🎮 eSports
  • ⚾ Baseball
  • 🥊  Boxing
  • 🚴‍♀️ Cycling
  • 🏐 Volleyball
  • 🔔 MMA including Ultimate Fighting Championship
  • 🏍️ Speedway
  • 🤽‍♀️ Water Polo

Are There Betting Limits?

You may find that some of the limits available are lower than other betting sites. This can vary from company to company though. There’s no hard and fast rule that just because a bookmaker is new on the scene they’ll have lower maximum bets.

However, it’s likely that the maximum winnings in their terms and conditions will be capped at a lower amount. So if you're placing a bet on football and the potential pay-out looks massive, check with each betting site what their rules are.

Summary of New Betting Sites

Opening an account with a new betting site can definitely have advantages. Valuable welcome offers including free bets and bonuses are an ideal chance to test our new bookmakers in the UK market.

As long as they are licenced by trusted regulators, you can bet with confidence knowing your money and personal information are in good hands.

There are minor downsides to new betting sites including lower maximum pay-outs and fewer fringe markets on certain events.

These are minor issues for most players but it’s worth considering them before making your decision. With dozens of sports to pick from though, testing out a new bookmaker can undoubtedly be a positive experience for the online bettor.

New Betting Sites Frequently Asked Questions

Q. Can new UK betting sites be trusted?

A. In order to review a new betting site operating in the UK, we check to ensure they are licenced to operate in the region. Authorities such as the United Kingdom Gambling Commission or Malta Gaming Authority should be seen as a signal of trust for new bookmakers. Check out our favorite newcomers to the market above.

Q. Can I use PayPal with new betting sites?

A. Yes. Most new betting sites will make PayPal a priority payment method because it’s so popular. PayPal is usually included as an option for making deposits together with debit cards and other e-wallet providers such as Skrill and Neteller.

Q: Why should I open an account with a new bookie?

A: There are many benefits to opening a new betting account. You can take advantage of a new customer offer, enjoy a new layout, and find new markets to explore. As well as pros, there are of course cons – check out our handy list above.

Q: What is the best new betting site in the UK?

A: In the UK there are hundreds of betting firms, and more joining regularly. Our recommended newcomers include STS, BetRegal, and 22Bet.

Q. Which new betting sites offer free bets?

A. Free bets are common with new betting sites. Netbet and BetRegal both offer new players offers, including free bet. Remember, you can take advantage of free bets and other bonuses when you sign-up for a new bookmaker.