With gambling being a popular pastime in many countries around the world, new betting sites often arrive in the market. Some bookmakers established elsewhere may choose to enter the UK, like LeoVegas or Betway have in recent years. Others may be existing media or casino brands look to expand into sports betting or simply companies who are passionate about gambling.
It’s important to know that you’re likely to get a great service whether your sportsbook of choice has been around for a couple of years, two decades or longer. What do you need to know about new sports betting sites in the UK and beyond? Which ones can you trust? Who offers the best all-round experience when it comes to placing a wager on football and other sports? That’s what we aim to answer on this page.
New Betting Sites – Emerging Bookmakers to Consider
If you’re looking for a new betting site, you’ve come to the right place. We’re passionate about betting on sports, especially football, and run the rule over plenty of new bookies in the UK market. Honest, in-depth analysis is what our team of experts pride themselves on. Our aim is to pass this insight onto our readers together with other useful information about new betting sites. We cover everything from offers for new customers to the range of online sports betting markets and beyond. Here’s a look at our top-rated operators in 2020.
Top 5 New UK Betting Sites for 2020
Bet £30 And Get £30 in Free Bets and Bonus with NetBet
• New customers only • Customers will be awarded £15 in Free Bets and £15 in Free Spins For Casion And Vegas • Free Bets Valid For 3 Days • Free Spins Valid for 30 Days • Payment method restrictions apply • 18+ Full Terms and Conditions Apply • begambleaware.org
Up To £40 Welcome Bonus With STS
• New UK players only • First deposit £10 or more • Qualifying bet: min £10 accumulator bet with at least 2 selections (min odds 1/2 1.5 per selection) • Bonus 50% of the amount of first bet • Max bonus £40 • Min 6x wagering with bonus on min odds 1/2 (1.5) before withdrawal • Deposit method restrictions • Bonus valid for 7 days • 18+ Full Terms and Conditions Apply • begambleaware.org
22Bet – 100% Welcome Offer up To £50
• New players only • Must use code 50SPORT • Must deposit within 30 days of registration • Min. 13/20 (1.65) odds • Only bets that do not exceed the original deposit amount included in wagering • 10x wagering at odds of 13/20 (1.65) • Combination terms apply • 18+ Full Terms and Conditions Apply • begambleaware.org
50% Sports Deposit Bonus Up To £125 With SportNation
• New customers UK only who have registered from 31/03/2020 • Deposit using code: SNWEL125M • Valid once per customer • Bonus Expires after 60 days • 6 x turnover at 7/10 (1.7) before withdrawal • Full terms and conditions apply • 18+ begambleaware.org
New Sports Betting Sites Focus On their Mobile Apps and Sites
As the popularity of mobile betting grows, how good an online bookmakers’ app is could be a huge part of someone’s decision to choose them. This is especially true of new customers on the lookout for the best experience. The trend of wagering on a smartphone or tablet has grown hugely in recent years. With internet-enabled devices in our pockets or bags, access to the latest odds, free bets and bonuses has never been easier.
Because of this, new sports betting sites often start their development process with their mobile app. Optimising for smartphones or tablets enhances the overall experience for modern bettors. This approach is unlike some traditional bookmakers who have adapted their desktop site to suit mobile devices in recent years.
Whether you’re an iOS or Android user, betting sites can provide a great offering in this area. A huge part of our review process involves reporting what you can expect from a bookmaker’s mobile app. How easy it is to make a wager? Are additional features available? We know that the betting landscape continues to move towards the mobile experience and pay careful attention to what new customers can expect.
New Betting Sites Have Valuable New Customer Offers
New sports betting sites can lack the brand recognition of traditional bookies or established internet companies. In a competitive marketplace, one of the ways they can stand out is their new customer offers. Options like a welcome bonus are commonplace. Although there is no guarantee that new betting sites have the best free bets, bonuses or enhanced odds, they often have valuable offers available. Many of these relate to your first deposit or first bet after opening an account.
These welcome offers allow bettors a chance to try out new bookmakers and what they’re about. If you spot an offer that appeals, it can be worth exploring and finding out more. Remember, it’s always important to be aware of the terms and conditions on any free bets or bonuses before registering with a betting site. This way, there won't be any unexpected surprises.
If you are looking to try out a new sportsbook then our highest-rated betting sites are a good place to start. We’ve reviewed each of them in detail, including up-to-date breakdowns of any deposit bonus that's on offer. Reviews also include our honest, in-depth opinions based on years in experience in the gaming industry.
Get Free Bets and Bonuses From New Betting Sites
Loyalty bonuses and regular promotions are commonplace with betting sites. New operators know this and plenty of them have their own bonus or loyalty schemes in place. Although VIP programs are sometimes offered too, you don’t have to be a high roller to get your share of benefits. Online bookmakers know that it's a competitive market place and customers don't always stick with one account.
Many new betting sites reward regular activity. It's not always about new customers. Conditions are in place of course, but if these schemes suit your normal betting patterns you can get extra perks. Sometimes this can be through regular free bets or bonuses. On other occasions, there could be other advantages to remaining loyal to one operator.
Bookmaker Offers for New Customers Have Conditions Attached
Betting sites will have terms and conditions in relation to their promotions. New bookies are no different in this regard. This is especially relevant with a welcome bonus, free bet qualification or other sportsbook offers. If you're thinking of claiming an offer for new customers, it's important to be aware of what's required to claim it fully. There may be a minimum wager in place, minimum odds for that bet or restrictions on your first deposit method.
Things to consider include:
- Is the offer directly related to your first deposit with a new bookie?
- The maximum and minimum deposit amounts in order to qualify
- Any rollover requirements on free bets or bonus funds
- Are any payment methods restricted from claiming?
- Any time restriction on how long you have to claim welcome bonuses or offers
- Are any sports excluded from the new customer offer?
- Minimum odds requirements
Bet With Confidence At New UK Betting Sites
One of the primary areas to consider with brand new betting sites is where they are licenced. Although nothing is 100% guaranteed in this day and age, knowing an operator has a licence to operate from an established regulator, or several of them, is a big vote of confidence. This is the case for sportsbook, casino, poker, bingo or any other sort of online betting activity.
This could also be the case if a bookmaker has been operating without issues for several years elsewhere in the world. Keep in mind that just because their brand may be new to the UK market, the betting site in question could have years of experience elsewhere. Our reviews will also aim to seek out this information, we look at the history beyond a betting site launching into the UK or other regions.
Can I Trust New Betting Sites?
Organisations such as the United Kingdom Gambling Commission and Malta Gaming Authority are good indicators that a betting site is worthy of your trust. In order to obtain their licence with established authorities, online bookmakers have to adhere to certain conditions. These cover areas such as how they operate and responsible gambling measures to how they process financial and personal information.
New betting sites are regulated in the same way as their more established competition. Just because a site is new on the scene, they’re still expected to hold the same high standards that you’d expect from any sportsbook regulated by the same authority.
In the internet era, it’s never been more important to know you’re dealing with a reputable company. That’s why we put so much emphasis on this area because we know it’s a key consideration for potential customers.
Football Statistics and Form Guides are Available
Want some useful information to help with your betting research? Look no further than your betting site of choice. Even new bookmakers often have free resources when it comes to form and trends for major sports like football. Because these are often provided by a specialist, third party company you can expect similar coverage from new betting sites as you’d find with their more established competition.
Whether it’s information on the teams, head-to-head records or recent form, bookmakers are often a great tool for digging into the statistics. There will often be an icon such as a graph indicating that this is available on any given match.
In-Play and Live Odds with New Football Betting Sites
With live or in-play betting becoming a huge part of the online gambling landscape, it’s good to know you have this option. The good news is that live odds are now one of the very basic expectations of even new betting sites. This way, you’ll have the opportunity to place bets while the action is unfolding. Missed kick-off or simply spotted some value during the game? No problem. In the modern era, online betting sites of all sizes make live betting a huge part of their offering across desktop and mobile devices.
Get a Choice of Payment Methods including PayPal, Skrill, and Neteller
Although the range of payment methods available with new betting sites might not be as wide as some operators, you can expect the main options to be listed. These usually include:
- Debit cards
This should enable most customers to make deposits and withdrawals without any issues. Some betting sites will offer a more expansive group of payment methods, but covering the most popular choices for bettors is a great starting point. Remember to check whether your choice of first deposit method impacts the ability to claim any new promotions for new customers or not. The same is true with regard to a minimum deposit in order to claim any deposit bonus. Often a debit card is the best way to go if this is an option that's available to you.
Withdrawal Times May Be Slower with New Bookmakers
Some betting sites offer near-instant withdrawals on popular payment methods. One minute you’re selecting how much of your bankroll to withdraw and the next it’s in your chosen bank account or e-wallet. With new bookies, this is unlikely to be the case. They usually don’t have the technology to make these instant transactions. Instead, your funds will be processed in a few working days.
Using PayPal with New Betting Sites – An Obvious Choice
PayPal has grown to be one of the most popular options for betting online. The company offers a safe, secure way to transfer funds between betting sites or back to your chosen bank. Deposits can be made instantly, the same as you’d expect when using other methods to fund your account.
Many new betting sites include PayPal as one of their leading payment methods and this is great to see. For some, it’s also appealing not to have to link your debit card details directly into a betting site. PayPal allows you to operate this way and still have flexible access to your funds. As always, it’s worth checking to see if your choice of deposit method affects the ability to claim any welcome bonuses or free bets before registering.
Is Customer Service available with New Betting Sites?
In short, yes. All firms will have different forms of customer service on their site. Often this comes in the form of a dedicated email hotline or Frequently Asked Questions area. Sometimes telephone support is on offer too. If you have queries about a free bet, deposit bonus, outstanding wager or anything else, this is a good first port of call.
A live chat service is common with bookmakers of all sizes but it’s unlikely that this will be available around the clock when it comes to new betting sites. Agents are often available throughout the most popular hours in the UK and around major sporting events.
Get the latest odds from Cricket, Golf, Horse Racing and more
New betting sites have a huge range of sports available to bet on. In order to enter the UK market, an emerging bookmaker will often list hundreds of events each week in their sportsbook. The most popular options like football, horse racing, golf and cricket will be catered for our course. The options don’t end there though, you’ll often find dozens of other sports with new operators. These regularly include:
- Ice Hockey
- MMA including Ultimate Fighting Championship
- Water Polo
You may find that some of the limits available are lower than other betting sites. This can vary from company to company though. There’s no hard and fast rule that just because a bookmaker is new on the scene they’ll have lower maximum bets. However, it’s likely that the maximum winnings in their terms and conditions will be capped at a lower amount.
New Betting Sites – Pros and Cons
There are plenty of pros and cons to consider when looking at new betting sites. They’re often focused on the mobile experience, leading to great apps for smartphones and tablets. If you do lots of your betting via a mobile device, this may be especially appealing. As long as the operator is regulated to operate in your chosen region and have licences from established regulators, they should adhere to the same rules and regulations as their more established competition.
In order to attract customers, newer bookmakers can be generous in the form of a deposit bonus, matched first bet or welcome offer. With loyalty programs and fee bets, this can make registering with a new betting site something well worth considering.
On the other side of the equation, the number of markets and bet limits may be more limited than elsewhere. The main payment methods used in the gambling industry will be available to customers but withdrawals may be processed slower than other betting sites. Customer service is unlikely to be available 24/7 with new UK bookmakers who don’t have the capacity to make this possible.
Pros of New Bookmakers
- An innovative approach with new features
- Often focused on the mobile experience
- Valuable welcome bonuses for new customers
- Can have loyalty bonuses or free bets in place
- Often regulated by the same gambling authorities as established sites
Cons of New Bookmakers
- Can have lower betting limits or higher margins on markets
- Withdrawals could be processed more slowly
- Number of markets could be lower for some events
- Customer service may not be available 24/7
- Unlikely to have Live Streaming on Football and other sports
Summary of New Betting Sites
Opening an account with a new betting site can definitely have advantages. Valuable welcome offers including free bets and bonuses are an ideal chance to test our new bookmakers in the UK market. As long as they are licenced by trusted regulators, you can bet with confidence knowing your money and personal information are in good hands. There are minor downsides to new betting sites including lower maximum pay-outs and fewer fringe markets on certain events. These are minor issues for most players but it’s worth considering them before making your decision. With dozens of sports to pick from though, testing out a new bookmaker can undoubtedly be a positive experience for the online bettor.
Bet £5 Get £30 in Bonuses with BetVictor
• New customers only • Deposit and place £5 qualifying bet at odds of 2.0 or higher within 7 days of opening a new account • Excludes Cashed out bets • Receive 2x £10 Free Sports Bets, valid on set events only at odds of 2.0 or higher • Expires in 7 days Plus a £10 casino bonus, expires in 7 days • Wager the casino bonus 35x to withdraw winnings • Debit card deposits only • Geographical restrictions apply • Full terms apply 18+ • begambleaware.org
New Betting Sites – Frequently Asked Questions
Q. Can New UK Betting Sites Be Trusted?
A. In order to review a new betting site operating in the UK, we check to ensure they are licenced to operate in the region. Authorities such as the United Kingdom Gambling Commission or Malta Gaming Authority should be seen as a signal of trust for new bookmakers.
Q. Can I use PayPal with New Betting Sites?
A. Yes. Most new betting sites will make PayPal a priority payment method because it’s so popular. PayPal is usually included as an option for making deposits together with debit cards and other e-wallet providers such as Skrill and Neteller.
Q. Do New Betting Sites Have Cash Out?
A. Cash out is usually a feature included in new betting sites, at least for the most popular selections. However, it’s worth noting that this is often available on fewer markets than you might expect on other sites.
18+. Please gamble responsibly. begambleaware.org
Up to £100 extra winnings on your first bet with LeoVegas
• New customers only • Deposit min £10 and claim in "My Offers" • 1x 100% mobile in-play profit boost • Max Bet £10. Max Winnings £100. Valid for 30 days • Skrill/Neteller depsoits do not qualify • 18+ Full Terms and Conditions Apply • begambleaware.org