Home Best Betting Sites UK – Best Odds, Markets, Offers and More bet365 Review– The Market Leader in Sports Betting

bet365 Review– The Market Leader in Sports Betting

bet365 offers players from all corners of the globe an excellent betting experience.

In this bet365 review, I'll look at the key components that put bet365 on top of the pile, detailing my experience with the brand.

Read on to find out more about this monster online betting site and discover why it's one of our best.

bet365 New Customer Offer Up to £100 in Bet Credits



I opted to get the bet365 new customer offer when I signed up. It’s worth up to £100 in Bet Credits for those who want to take full advantage and have the bankroll to do so. However, players can qualify for as little as £5. As a result, this should appeal to a vast range of punters.

To get started, I signed up and deposited £5 or more into my new bet365 account. Once my initial bet, or bets, settled, my Bet Credits appeared in my account to the same value as  I'd staked.

How do I claim the bet365 new customer offer?

  1. 🗒️ Register for a new bet365 account.
  2. 💸 Make a qualifying deposit of at least £5 and up to £100 within 30 days.
  3. 💰 Place bets to the value of your deposit (capped at £100) at odds of at least 1/5 (1.20).
  4. 📆  Initial bets must settle within 30 days.
  5. 💯 Once settled, Bet Credits will be released.
  6. ⚽ Use Bet Credits after adding selections to your bet slip.

One of the key points with the New Customer Offer is that you don’t have to wager your entire deposit at once. A £100 deposit could qualify for the maximum of £100 in Bet Credits even if used in smaller increments.

Significant terms and conditions for bet365’s Open Account Offer

  • Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100*. Once claimed, your Bet Credits will be held in your account balance and are non-withdrawable.
  • To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £100*) and they must settle within 30 days of claiming the offer. Only qualifying bets settled after claiming the offer will count towards this requirement.
  • Apple Pay, Fast Bank Transfer, Google Pay, PayPal, and paysafecard,  where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless you have completed Know Your Customer procedures (KYC) and entered a Postal Verification Code (PVC) or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
  • Bets placed must meet certain conditions to count towards the release of your Bet Credits:
  • Must contain at least one selection at odds of 1/5 (1.20) or greater.
  • In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count. #ad

Terms and Conditions Continued

  • Where a stake has been partially Cashed Out, only the remaining active stake will count.
  • Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
  • Fully Cashed Out, Instant Games, Gaming, void bets, In-Play bets which are settled as a push or bets placed via our Telephone Betting service will not count.
  • Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions, and bet types. See full Terms and Conditions for details.
  • Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.

*or currency equivalent

T&Cs, time limits, and exclusions apply. 18+, please gamble responsibly. www.begambleaware.org

What bet365 Offers Are There for Existing Players?

Part of the reason bet365 are so popular is their suite of existing customer offers and promotions.

At the time of writing, I've come across six existing customer promotions listed on the bet365 site. Each of these has a dedicated page with all the terms and conditions laid out in full, which is really useful if you want to look them over.

Needless to say, they are only available to those over the age of 18 and that terms and conditions apply.

bet365's 2 Goals Ahead Early Payout Offer


This is a cool offer that settled my bets as winners if my selection went ahead by two. It was applied to select football bets of mine as well as tennis, and more.

bet365 explain how it works as this:

  1. Place a pre-match bet on the standard Full-Time Result market for selected football games.
  2. For single bets, if the team you back to win goes 2 goals ahead at any stage during the match, we will pay out your bet in full regardless of whether the opposition comes back to draw or win the match.
  3. For multiple bets and Bet Builder bets, if a team you have backed on the standard Full-Time Result market goes 2 goals ahead, this selection will be marked as won within My Bets, with the remaining selections left to run.

Significant Terms and Conditions

  • This offer is only available to new and eligible customers.
  • Offer applies to pre-match single and multiple bets on the standard Full-Time Result market for Soccer games from the selected competitions listed above.
  • This offer is available for matches played up to and including Thursday 31st December 2020.
  • Bets placed on the Full-Time Result – Enhanced Prices market do not apply to this offer.
  • This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out and your team goes two goals ahead, the bet will be settled on the remaining active stake.
  • If a qualifying bet is edited using our Edit Bet feature prior to kick-off and your team goes two goals ahead, the bet will be settled on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the offer will no longer apply.

Full terms and conditions can be found directly on the promotion page.

Enhanced Odds At bet365

In my experience, I've found Enhanced odds regularly for football betting markets, and plenty of other sports at bet365. With these boosts, you can take advantage of an inflated price to guarantee you're getting value.

Check on the bet365 site for what specific offers they have running.

bet365 Bonuses For Sports Betting

As mentioned above, it’s not just football betting fans that get a great experience at bet365. I've found this online bookmaker currently has existing customer promotions available on:

  • 🏇 Horse Racing
  • 🎾 Tennis
  • 🏀 Basketball
  • 🏟️ And more!

This indicates to me that bet365 are an all-round excellent bookie.

bet365 Offers – VIP and Loyalty Rewards

It’s not widely known what VIP benefits are on offer to high-staking bet365 customers. This could be because they're arranged on a case-by-case basis depending on the person's activity level.

While there is no hard and fast rule, I've regularly received Bet Credits as part of the loyalty scheme. This is a nice touch and it’s no surprise that bet365 is so popular with punters.

bet365 Football Betting

Although bet365’s website may seem a little basic in appearance compared with some of its rivals in the industry, the functionality and betting odds are fantastic.

They have all the main angles covered, with around 120 markets listed for every Premier League game within a few days of the match. This of course varied depending on the match/tournament etc. That’s not quite as many as some others but the arrival of Bet Builder has been a real step forward.

Top Football Bets at bet365

As a football bettor, I place bets on a wide range of markets. At bet365, there is a great choice, here are my top five:

  • Both Teams to Score
  • Handicap
  • Anytime Scorer
  • Half-time/Full-time
  • Over/Under Goals

Betting Markets Explained

⚽ ⚽ Both Teams to Score: Commonly known as BTTS is an excellent acca filler. In this market, you’re betting that both teams will score in the game. The odds are naturally pretty low as there are only 2 possible outcomes.

➖ Handicap: For teams that are likely to win by a decent margin, you’ll get better odds by backing them with a handicap at the start of the game. I tend to bet on teams with a -1 or -2 handicap, but there is a wide choice at bet365.

⏱️  Anytime Scorer: Instead of first, or last, I like to go with any time bet. It has reduced odds, but of course an increased chance of landing. Plus, your bet runs for the entire game so you’re never disappointed when a goal is scored.

📉 Half-time/Full-time result: You can also back the correct score here, but I go for the result. You bet on the first half result (i.e. home team win, draw, away team winning) and for the end of the match. You need to get both right for your bet to land so it can all be over in 45 minutes. However, you’ll get increased odds on a straight 1X2.

↕️ Over/Under Goals: Another acca filler. Bet on if there will be over or under a set number of goals. 2.5 goals are the norm for this, but you can pick from loads more. I found that bet365 offer a decent range on this from 0.5 up to 6.5 on some events.

bet365 Special Markets

No sportbook is complete with the odd special market or two, and in my experience bet365 have these in abundance. I found bets on:

Bet Type Example
Player number of goals range Aguero to score between 18-22 goals this season
Team number of goals Liverpool to score over 100 goals this season
Team number of points Man United to finish with less than 70 points
Match Betting Team A vs Team B Leicester to finish above Chelsea
Match Betting Player A vs Team B Kane to score more goals than Salah

These are just examples of the extra markets
that I came across while exploring the site. There were tons of markets that piqued my interest and many more still to discover I’m sure.

Transfer Betting

Another popular market type is betting on which club a player will move to. This applies to managers of course too. At the time of writing, there were several high-profile players priced up to move to different clubs before a set date, and at very competitive odds. Furthermore, there were smaller name players with links to big clubs, so there are plenty of options.

If you’re into transfer betting, then bet365 will most likely have you covered.

Ante-post Betting at bet365

Along with betting on games, and special bets there is also the chance to back ante-post markets. At the start of the football season, you can bet on the likes of:

  • Premier League winner
  • Top goalscorer
  • Team to finish top four
  • Team to be relegated
  • And much more

These markets can offer a decent bit of value early doors before the season starts to unfold. At bet365, I've noticed that they have these priced up well in advance (they already have the World Cup 2022 winner markets up), which gives punters the chance to get on early.

bet365 Football Stats

Some online bookies offer a few stats on matches, such as current form, or league position; however, bet365 go one step further.

For most Premier League games listed and many other leagues, I was able to click on the graph icon and open up a huge page of data. There is all the information you would want to know ahead of the game in the one place (apart from our free tips!).

The page outlines:

  • Current form
  • Head-to-head record
  • Highest win of the season
  • Top goal scorers
  • Referee data
  • Odds from previous games
  • Upcoming matches
  • And more!

Therefore, before you place your bet – it’s easy to do a little bit of research before the game.

The bet365 App

You can tell bet365 have put plenty of time into their mobile offering in recent years. It was a flawless betting experience for me.

I've personally tested the iPhone and iPad apps and they are some of the best online bookmaker experiences on mobile. I was able to do most things as if I were on the desktop site, including:

  • Live stream events
  • Text search
  • Place bets
  • Take advantage of offers

Setting push notifications is really useful if you want to get important updates on a match too. Of course, the added level of security through tools like FaceID or TouchID is handy as well.

bet365 Features Rated

One of the coolest things I think about bet365 is its range of features. If there's something new in the industry, bet365 tends to have it before most.

Feature Yes/No Rating
Cash out 🥇
Partial cash out 🥇
Bet builder 🥇
Edit bet 🥇
Betting app 🥇
Acca Bonus 🥇
Live streaming 🥈
Alerts 🥈


I've rated the features above, and as you can see most are gold medals. This is because bet365 not only provides the betting features but, in my opinion, do a great job of them too.

Find out more about what each feature provides below.

What is the bet365 Bet Builder?


This tool allows punters to create their own personalised selections including multiple elements from one match into a single bet. This is relatively common within the online football betting industry now but I found that bet365’s tool is one of the best and easiest to use. Here's how I placed a bet builder:

  1. Open a betting market (ie football match)
  2. Navigate to ‘bet builder' in the top menu
  3. Click on ‘add selection'
  4. Pick your bets
  5. Place your own unique bet

You can play around with your market selections as much as you want. So, if you don't think that say over 10 corners in the game contributes to the odds, remove it, or choose something else.

bet365 Soccer Accumulator Bonus

I really like this bonus because it doubles for a feature as well. Acca’s are so important for football bets, so to get a boost on winning ones just adds to the excitement.

At bet365, I was awarded a boost on my winning acca; the percentage of the boost was based on my number of selections. For example; I placed a 6-fold winner so I received 15% extra on top of my winnings.

I followed these steps:

  1. Place a pre-match accumulator of 3 or more selections on the standard Full-Time Result, Both Teams To Score or Result/Both Teams To Score markets for selected leagues and competitions, listed below.
  2. If your bet is successful, we will add a bonus of 5 – 70% to your returns. The bonus amount is dependent on the number of selections.
  3. Bonus is paid as cash and added to your withdrawable balance.
  4. Bets placed with Bet Credits do not qualify for this offer.

Bonus Percentage per Acca Table:

Bet Type Bonus (in cash)
Trebles 5%
4-fold 10%
5-fold 12%
6-fold 15%
7-fold 20%
8-fold 25%
9-fold 30%
10-fold 35%
11-fold 40%
12-fold 50%
13-fold 60%
14-fold and upwards 70%


It looks a little complicated, but in practice, it’s not. I didn’t need to opt-in or ask for the additional winnings they were simply awarded to me – in cash!

Also, it's worth noting that the promotion is only available on certain leagues. The Premier League is one of them which is great and the rest are:

  • English Championship
  • English League 1
  • League 2
  • English FA Cup (from First Round onwards)
  • English EFL Cup
  • Scottish Premiership
  • Spanish Primera Liga
  • German Bundesliga I
  • Italian Serie A
  • French Ligue 1
  • UEFA Champions League (from Group Stage onwards)
  • UEFA Europa League (from Group Stage onwards)
  • AFC Champions League (from Group Stage onwards)
  • Copa Libertadores
  • Copa Sudamericana

Of course, do check the terms of the offer to avoid any disappointment.

Significant Terms and Conditions

  • This offer as it currently displays on this page is available from 11:59:59 UK Time on 5th February 2020.
  • This offer applies to returns on pre-match accumulators of 3 or more selections on the standard Full Time Result, Both Teams To Score or Result/Both Teams To Score markets for selected leagues and competitions as shown in the table above.
  • The maximum bonus that you can receive is £100,000 or currency equivalent.
  • Bets placed on the Full Time Result – Enhanced Prices market do not apply to this offer.
  • This bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake. Where all selections within the bet have been marked as won and this has been Cashed Out for the full return value, the bonus will apply.
  • If a qualifying bet is edited using our Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply.
  • Bets placed with Bet Credits, Double Chance bets or combination bets with bonuses such as Lucky 15s, Lucky 31s etc. will not qualify for this offer.

Find out more about the offer, and it's full terms on the promotional page.

bet365 Cash Out and Partial Cash Out

It's become part and parcel with betting recently. Cashing out on bets has become the norm, especially with acca bets. If you're not familiar with what the cash out feature is, it gives you the chance to ‘cash out' before the bet is actually completed.

bet365 do this exceptionally well, and I would in fact argue it sets the bar for cash out bets. On top of regular cash out, I was given the option of partial cash out too.

Edit Bet at bet365

If you thought cash out was cool, then you're going to love edit bet. This is a cool feature that allows punters to remove a selection from an acca while it's underway.

For example, I had the following acca on:

  • ✅  Manchester City to beat Aston Villa
  • ⚖️ Liverpool to draw with Chelsea
  • ✅  Manchester United to beat Watford

City were beating Villa and Liverpool were beating Chelsea in the 80th minute of the 3 pm kick-offs. Manchester United were set to kick-off at 5.30 pm. If Liverpool won, then my bet has already lost. Step in edit bet. At bet365, I was able to swap the Liverpool match for something else. Alternatively, I could have removed it.

This gives you a lot of control over your bets, especially one that looks set to lose anyway. But be mindful that you won't be getting great value.

bet365 Review – Can I Trust Them?

According to the website, bet365 have a range of security layers designed to protect customers.

On top of this, I was asked to set a four-digit passcode log in on top of their regular username and password. This was a nice extra little touch that made me think bet365 really took security seriously.

Furthermore, bet365 operates in many different countries. As a result, they are licensed by multiple authorities. These include:

Holding these licenses ensures that you are playing on an even playing field with complete transparency. So for me, this is a big plus.

bet365 Responsible Gambling Tools

Tools to ensure that you are comfortable with how much you are gambling are extremely important for betting sites. I found there were lots of ways to take control at bet365. They provided me with several ways to manage what I'd risk:

  • Budget calculator
  • Deposit Limit tool
  • Reality check
  • Time-out
  • Self-exclusion

bet365 Live Stream Options

Like watching sport? You’ll love the Live Streaming options with bet365. I found that they show thousands of events each year including top domestic football leagues from around Europe. It’s easy to see which events are available from the handy schedule.

To use the Live Streaming service I needed to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming.

bet365 Review – What's It Like to Bet In-Play?

In-Play or live betting has grown in popularity in recent years. More events are being shown on TV or Live Streaming and the ability to place a wager as the action happens is a fantastic innovation.

This is an area where bet365 really comes into its own. The sheer volume of sports, matches, and markets on offer is staggering. While testing the site there were many different sports on at the same time, with odds moving constantly on the markets.

For football specifically, there were dozens of engaging markets I could pick from including ‘goal in the next 10 minutes'.

bet365 In-Play Animations

Not only are there lots of choices, but the data visualisation really brings you closer to the action.

This is really useful if you can’t see the game on TV – for example, a 3 pm Premier League game on a Saturday – as it keeps bettors right up to date, even down to which player has the ball and where they are on the pitch. I found this to be a very useful tool.

bet365 Customer Service

As a leader in the field of online betting, bet365, of course, have decent customer service channels open:

  • FAQs
  • Live Chat
  • Email

On the odd occasion that I have had to contact bet365 customer service, I have used the live chat feature. The agent was friendly and informative so I would rate the service highly. The FAQ section is also plentiful.

bet365 Pros and Cons

Pros ✅

  • Trustworthy, established bookmaker with years of experience
  • Highly competitive betting odds
  • The bet365 new customer offer is valuable and flexible
  • Thousands of Live Streaming events available each year
  • Slick mobile experience
  • Innovative promotions for existing customers
  • Cool features like Bet Builder and Edit Bet
  • Great reputation

Cons ❌

  • The desktop site is a little outdated
  • Not as many football markets available as some bookmakers
  • No details of VIP programme
  • Geo-restrictions on live streaming

bet365 Review – Summary

As you can tell, I enjoy betting on bet365, and for a number of reasons. The benefits of betting on such a well known UK betting site for me, are vast. If you're looking to start sports betting, or find a new site – then I highly recommend bet365.

Ready to start your betting experience? Sign up and get up to £100 in Bet Credits when opening a new bet365 account. Please refer to the full terms and conditions for more details. 18+, please gamble responsibly – www.begambleaware.org

Frequently Asked Questions

Q: Is bet365 legit?

A: We regard bet365 as a highly reputable, and trustworthy online betting site. They are licenced by the UKGC and have strong responsible gambling tools in place.

Q: Is bet365 live streaming free?

A: In order to watch live streaming, customers must have a funded or active account. Geo-restrictions apply.

Q: What is the maximum payout at bet365?

A: Maximum payouts differ by sport but bettors can win up to £2,000,000 on selected football markets according to the site.

Q: Can you do a lucky 15 on bet365?

A: Yes. It, of course, depends on how many selections you add to your betslip. I found there to be many options for lucky 15's and more. Furthermore, bet365 offer a cool acca bonus feature.