Home Best Betting Sites UK – Best Odds, Markets, Offers and More

Best Betting Sites UK – Best Odds, Markets, Offers and More

Looking for the best betting sites in the UK? You’ve come to the right place. We’ve reviewed, tested, and ranked the best online betting sites so you don’t have to.

You’ll find all you need to know about what bookies offer the best odds, bonuses, mobile apps and more. Check out our recommended betting sites in the UK below, and discover what the very best online sports betting sites can offer you.

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How We Rank Our Betting Sites

There are a lot of factors to consider when saying which betting site is the best. Different punters will prioritise each aspect in their own way so there’s no single ‘best’ site.

In saying that, we recommend our betting sites based on key criteria:

  • ⚽ Football market depth
  • 🔒 Security/Licenced/Trustworthy
  • 🏆 Competitive odds
  • ⭐ Sports betting features (cash-out, bet builders)
  • ⚡ Accumulator insurances/boosts
  • 📱 Betting app
  • ✅ On-going promotions

Getting the basics right is a must for us. Finding the markets, we want and being able to place them at value odds is what we’re looking for. Our recommended sites list is packed with betting sites that offer bettors that, and more.

Start Sports Betting Online in 5 Steps

So, you’ve decided you want to place a bet online, but where do you begin? Getting started is easy:

  1. Choose an online betting site.
  2. Register by opening an account.
  3. To place a bet, you’ll need to have funds meaning you will need to deposit. Find the method that suits you best and add your selected amount.
  4. You’re ready to bet! Go ahead and make your selections by adding them to your bet slip.
  5. Once added to your slip, enter your stake amount and confirm.

It's as simple as that.

Choose the Best Sign-Up Offer

Let’s be honest, one of the main attractions to online betting sites is the chance to grab some free bets as a welcome bonus. There are dozens of welcome offers out there, each with their own advantages.

With that in mind, finding the right one for your betting approach is important. Our recommended sites boast a fine selection of all different kinds.

Different Bonuses Reviewed

Our reviews include detailed analysis of the best offers on the market; what you need to know, how free bets work plus step-by-step guides to claiming them.

We’ll also highlight any significant terms such as minimum deposit and wagering requirements conditions. This ensures you'll understand how any free bets or bonuses can be converted into real money as you play through a first deposit.

Take Advantage of Boosted Price Promotions

One way betting sites can try to stand out from the crowd is by offering enhanced odds. This involves boosting the price on a particular outcome, offering bigger returns if the bet is a winner.

While players shouldn’t be swayed by a bet just because the odds are enhanced, it can be a great way to maximise potential winnings if you already like the look of a particular wager. Several of our sites including Betfair are well known for these types of offers.


Best Betting Sites UK – How to Fund My Account?

Gone are the days of cash being king. Getting money in and out of your online betting accounts quickly and easily is important. Whether it’s a debit card payment, an e-wallet or a bank transfer there are a range of payment methods players can choose but which are the best?

We list the most popular options and at which sites they are accepted, this should give you a good understanding of what to expect.

The Best Betting Sites Accept E-Wallets

PayPal has become the e-wallet of choice in the internet era and it’s easy to see why.

It offers a flexible alternative to traditional payment methods, especially with online bookmakers who offer low minimum deposits and high withdrawals. Funds can be moved in and out of accounts quickly, easily and without fees.

How Do I Know That I Can Trust a Betting Site UK?

Thankfully, there is a system of regulation for betting sites. Checking if a sportsbook is licenced, and if so, where, is a great way to judge if you can trust them or not.

Bodies such as the United Kingdom Gambling Commission, the Malta Gaming Authority and the Gibraltar Betting and Gaming Association are a great place to start.

Top Safe Betting Sites Checklist:

  • Is the bookmaker regulated and licenced in your region?
  • Which deposit methods are accepted?
  • Are promotion terms fair and easy to understand?
  • Customer support – how can you get in touch?
  • How long does it take for withdrawals to be processed?
  • What responsible gambling measures are in place?

We want to ensure that our readers are only being recommended the best betting sites in the UK. This is what drives us to review many of the operators on the market. So do have a quick look over this checklist if you're considering opening an account with a UK bookie that is not on our list.

How Do Odds Work?

We’ve mentioned on a couple of occasions that competitive odds are important, but why? Simply put the better the odds, the greater the potential return for you. It’s therefore worth getting to know the basics of how odds work with betting sites.

Betting odds are carefully constructed using a number of algorithms. For football, these include expected goals, what players are in-form, head-to-head records, home advantage, and more. But how are those translated into markets?

How Do Bookies Set Their Odds?

It’s maybe not something you’ve thought about, but it’s worth knowing how bookies set their odds. Let’s take for example a Premier League match between Manchester City and Arsenal. The odds for the game are as follows with bookmaker A:

Outcome (Win) Fractional Odds Decimal Odds Implied Probability (%)
Man City 4/11 1.36 73
Draw 4/1 5.0 20
Arsenal 7/1 8.0 12
Total 105


You’ll likely recognise the odds in both fractional and decimal form, but the third column is less well known. This shows the implied probability percentage, ie the perceived chance of that outcome winning. In an ideal world, all three outcomes would add up to 100% as one of them has to land. However, this is where bookies add their edge.

In this particular example, a total of 105% is created which gives the bookie a 5% margin. This is called the overround. All bookies online and in-shop add this into every bet possibility to cover their potential losses. Some bookies add more margin than others, so it pays to be observant.

How to Know if Odds Are Competitive?

To show you in practice let’s look at bookmaker B. They also have the Manchester City vs Arsenal match priced up:

Outcome (Win) Fractional Odds Decimal Odds Implied Probability (%)
Man City 2/5 1.4 71
Draw 7/2 4.5 22
Arsenal 6/1 7.0 14
Total 107


Although they are slightly higher on Manchester City to win, they are much lower on Arsenal, and shorter on the draw. This creates a 7% overround for the market – 2% more of a margin than bookmaker A. Therefore, bookie B is less competitively priced.

Of course, if you want to back Manchester City – then you will choose bookmaker B. Bear in mind, however, that they may build in a higher overround than other bookies in other markets going forward. Comparing odds on a few sites is a good practice to follow.

Odds Conversion Chart

Fractional Decimal Implied Probability (%)
1/4 1.25 80
1/2 1.5 67
8/11 1.73 58
EVS 2.0 50
6/4 2.5 40
2/1 3.0 33
11/4 3.75 27
7/2 4.5 22
9/1 10.0 10
100/1 101.0 0.9


This table shows the most common betting odds that you will come across when betting on football. You can use this chart for a quick comparison guide when bookies post different prices to see which one is the most competitive.

It should be noted that if a bookie is a lower price on a certain outcome, that it doesn’t mean they’re not a competitively priced bookmaker. The best way to tell if you’re getting competitive odds is by the overround amount as discussed in the Man City vs Arsenal example above.

Innovative Mobile Apps

With more of us having a smartphone within easy reach, betting on the go has become increasingly popular.

Many bookmakers have dedicated apps for their sportsbooks, poker and casino products. Some offer exclusive mobile-only promotions to their customers or include features that aren’t available elsewhere.

We test each app to make sure our readers get the best betting experience regardless of which device they use. Whether you’re an Apple or Android user, we’ve got all the information on the best bookmaker apps and how to get the most out of them.


In-Play Online Betting with Real-Time Stats

Regardless of how you decide which bet to take, there are tools out there to help, especially once the action gets underway. In-play betting offers customers the opportunity to see how the game is progressing and bet accordingly.

With dozens of markets and real-time stats at your fingertips, players are in control. Rather wait until half-time before getting involved in the big game? No problem. Betting takes place until the final whistle so you can take advantage of any wagers that catch your eye.

Live Streaming of Top Sports

Many operators offer live streaming of multiple sports in real-time across mobile and desktop devices. Some show over 100,000 live events a year including top-level football, cricket, snooker and tennis.

With most bookies in the UK, they simply state that players must have a funded or active account to open up the live streaming options. Horse racing and greyhounds usually require a small wager in order to watch a particular race, but other sports do not.

Our reviews will tell you everything you need to know including how to find what’s on with your operator of choice. Never be left behind again with this great feature.

What Can I Bet on Online?

You can bet in the UK on almost any sport you can imagine and if you do so on one of our top betting sites, you’ll be guaranteed a safe environment to do so.

7 Most Popular Sports to Bet Online UK

  •  Football
  • 🏇 Horse Racing
  • 🏏 Cricket
  • 🎾 Tennis
  • 🏌 Golf
  • 🎯 Darts
  • 🎮 E-Sports

Best Betting Sites Number of Sports

Bookie Number of Sports Live Streaming
bet365 40
BetVictor 40
Paddy Power   30+
William Hill   30+
Betfair   30+
Unibet 30
LeoVegas 30
888Sport 29


Sports Betting UK Markets

Football remains the most popular sports for betting in the UK. It’s our passion, we love it, and we’re guessing that you do too!

Whether it’s who will win the Premier League, to who a club’s next manager or transfer signing will be, hundreds of markets are available around the clock. But which are the best for football?

Other sports can offer completely different types of markets to football. For example, a good horse racing betting site should offer best odds guaranteed, a benefit that is not applicable to football.

Our reviews pay particularly close attention to what’s on offer for sports fans, with a focus on UK football betting.

Online Bookmakers Market Depth

The best online betting sites offer a wide variety of sports and markets. It’s not just about who wins the game or lifts the trophy anymore. Some bookmakers will have over 150 markets listed for Premier League matches week in, week out.

There are odds available on who the first goalscorer will be, how many corners are taken or a red card being shown.

Players can even build their own bets with most bookmakers. This choice is a fantastic opportunity for punters and extremely popular within the online betting community.

Market depth and odds are covered in all of our UK bookie reviews.

> Back to Our Best UK Betting Sites List

VIP Clubs and Loyalty Bonuses

Players with bigger bankroll often have additional benefits extended to them. From sporting events, a dedicated account manager or exclusive VIP meet-ups, we’ll endeavour to find out what bettors can expect when they bet with different operators.

Our reviews will lay out everything you need to know about what level of activity is required as well as any other terms and conditions to be aware of.

Great Customer Service

In the event that you need to contact a bookmaker, you want to do so quickly and easily. The main channels are:

  • Live Chat
  • Email
  • Phone
  • FAQs

Most operators have Live Chat services which enable players to instant message a customer service representative and ask questions or raise a query. There are other options available too such as dedicated phone numbers and email support.

The Importance of Responsible Gambling

Gambling should always be viewed as a fun pastime or hobby, not a means to make money or supplement income. No-one should ever gamble more than they can afford or feel comfortable with.

Online bookmakers actively encourage punters to bet responsibly. Therefore it is extremely important and there are numerous tools in place, including self-exclusion, to ensure this is the case.

Best UK Betting Sites – Summary

Betting online is now a popular choice with millions of people across the world. As such, finding the right betting site for you is important.

The top betting sites have some things in common so be sure to read over our checklist.

Our reviews are in-depth, honest and up to date, based on first-hand experiences with the sites in question. We hope you find them useful.

Best Betting Sites Frequently Asked Questions

Q: What is the best online betting site UK?

A: All of our recommended online gambling sites can be regarded as the best in the business. For a superior all-around online betting experience, the likes of bet365, Betfair, and Paddy Power rank highest in our list of betting sites.

Q: Which online betting site has the best odds?

A: The online betting industry is highly competitive, therefore as a punter you are king. Odds will be high across several sites but no one betting site will have the highest odds on every market. Shop around for the best price you can get and keep your eyes peeled for any enhanced odds.

Q: Are betting sites safe?

A: Most betting sites are safe to use, but you should exercise caution with all online transactions. All of our recommended betting sites meet strict safety criteria. Use our safety checklist as a quick guide.

Q: What is the most popular betting Site?

A: There are a lot of big fish in the online betting industry but no doubt the likes of bet365, Paddy Power and William Hill are amongst the most popular. We judge them to be in the best in the business, find out more about how we rank our betting sites.

Q: How long does it take to open an online betting account?

A: It is usually a very quick process and should take no longer than a few minutes.

In saying that, it should be noted that you will also need to verify your account. This requires you to upload copies of your documents. If you do this when you open your account, it will add around five minutes on.